Edited by Dallen J. Timothy
Chapter 21: The bright and the dark sides of social media in tourism experiences, tourists’ behavior, and well-being
Social media are transforming tourism by altering the way: people search, find, evaluate travel information; plan and organize their trips; experience places and co-create tourism experiences; and reflect on travel experiences. However, tourism research has paid increased attention on the positive impacts of SM at the expense of the potential detrimental impacts of SM on tourism experiences and tourists’ behavior. By reviewing the literature, this chapter provides a balanced overview of the positive and negative impacts of SM on tourism experiences and tourists’ behaviors at all the three stages of the tourism journey (before, during and after the trip). The concepts of selfie gaze tourism, Fear Of Missing Out (FOMO) and social comparisons are analysed for providing a better understanding on how the SM influence why, where and how tourists perform and experience tourism and the impact of the latter on their well-being. The chapter identifies and concludes with directions for future research.
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