Edited by Dallen J. Timothy
Chapter 24: Globalisation, tourism, and pop culture
These concepts of globalization, tourism and pop culture are intricately linked, and more complex that may at first appear to those living in today’s globalized and mediatized world. While the term ‘pop culture’ denotes a contemporary perspective, there are examples of ways that popular media of the day has influenced travel and tourism for centuries, from ancient travel guides to visual lectures, moving pictures and virtual reality. This chapter explores such complexity, taking examples from both western and Asian cultures that consider the role of pop culture in tourism. In spite of the myriad of opportunities to experience the cultures of the world vicariously through virtual reality, the chapter concludes that such technology only increases one’s desire to experience places and cultures directly.
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