Handbook of Globalisation and Tourism
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Handbook of Globalisation and Tourism

Edited by Dallen J. Timothy

Globalization entails the world becoming a smaller place through political, socio-cultural and economic processes. These processes have salient implications for tourism, and tourism itself is one of the driving forces behind globalization. This book is a collection of conceptual treatises by international scholars about the dynamics and reach of globalization and its relationships with tourism. It anatomizes and deconstructs the global forces, processes and challenges that face the world of tourism. It is international in scope, encyclopedic in its conceptual depth, empirically evocative, and contemporary in its coverage.
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Chapter 24: Globalisation, tourism, and pop culture

Sue Beeton

Abstract

These concepts of globalization, tourism and pop culture are intricately linked, and more complex that may at first appear to those living in today’s globalized and mediatized world. While the term ‘pop culture’ denotes a contemporary perspective, there are examples of ways that popular media of the day has influenced travel and tourism for centuries, from ancient travel guides to visual lectures, moving pictures and virtual reality. This chapter explores such complexity, taking examples from both western and Asian cultures that consider the role of pop culture in tourism. In spite of the myriad of opportunities to experience the cultures of the world vicariously through virtual reality, the chapter concludes that such technology only increases one’s desire to experience places and cultures directly.

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