Handbook of Human Resource Management in the Tourism and Hospitality Industries
Show Less

Handbook of Human Resource Management in the Tourism and Hospitality Industries

Edited by Ronald J. Burke and Julia C. Hughes

The hospitality and tourism sector is an increasingly significant contributor to GDP worldwide, as well as a key source of employment in developing regions. Drawing on contemporary research, this Handbook provides a provocative review of the major human resource challenges facing the hospitality and tourism sector today.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 17: The benefits of high performance human resource practices in the implementation of an artistic strategy in the hotel industry

Ta-Wei Tang, Ya-Yun Tang, Michael Chih-Hung Wang and Tsai-Chiao Wang


Hotels can attract customers by adopting artistic strategies and leveraging local cultural resources. By using artistic service innovation strategies, hotels can provide unique additional value and an unforgettable sensory experience to their customers. Thus an artistic service innovation strategy provides hotels with a sustained competitive advantage and contributes to their profits. In the hotel industry, effective human resource practices can be considered as the driving force for a hotel’s development of new service. To achieve artistic strategies, hotels should develop a self-aligned system of high-performance human resource practices to enhance employees’ abilities, motivation, and opportunities for providing unique additional value or memorable new service to customers. Based on this human resource-based perspective, this research explores mechanisms through which high-performance human resource practices assist managers in appropriately arranging resources to assist hotels in successfully engaging in artistic service, resulting in better operational performance.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.