Research Handbook of Finance and Sustainability
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Research Handbook of Finance and Sustainability

Edited by Sabri Boubaker, Douglas Cumming and Duc K. Nguyen

The severe consequences of the global financial crisis 2008-2009 and numerous accounting frauds and financial scandals over the last fifteen years have let to calls for more ethical and responsible actions in all economic activities including consumption, investing, governance and regulation. Despite the fact that ethics in business and corporate social responsibility rules have been adopted in various countries, more efforts have to be devoted to motivate and empower more actors to integrate ethical behavior and rules in making business and managerial decisions. The Research Handbook of Finance and Sustainability will provide the readers but particularly investors, managers, and policymakers with comprehensive coverage of the issues at the crossroads of finance, ethics and sustainable development as well as proposed solutions, while focusing on three different levels: corporations, investment funds, and financial markets.
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Chapter 29: Crowdfunding as a two-sided platform: Development of a Crowdfunding Participation Model

Sunghan Ryu

Abstract

Crowdfunding is an online platform service that helps creators develop their campaigns by collecting small amounts of money from the public. As a representative form of two-sided platforms, by creating efficiencies in matching between creators and contributors, crowdfunding is gaining popularity as an alternative and sustainable financial source for different types of campaigns such as creative works, technology ventures, and social causes. Based on the crowdfunding process and the two-sided platform framework, this chapter presents the development of a Crowdfunding Participation Model. It explains how crowdfunding campaign characteristics connect campaign creators to contributors, and how contributor motivations affect their funding intention, and thus, actual funding. Finally, applications of the model and future research directions are suggested.

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