Edited by Victoria Wells, Diana Gregory-Smith and Danae Manika
Chapter 19: Measuring and tracking pro-environmental behaviour amongst university employees
The Sustainability Cultural Indicators Programme (SCIP) is a multi-year project designed to measure and track the culture of sustainability on the University of Michigan’s (U-M) Ann Arbor campus. To date, more than 20,000 U-M students and employees have completed SCIP questionnaires over the past four years. Fifteen key cultural sustainability indicators were developed to measure and track change over time for a range of campus sustainability topics. U-M offers two unique employee programmes to support the development of a culture of sustainability – the Planet Blue Ambassadors programme and the Sustainable Workplace Certification Programme. An overview of these programmes is offered along with an analysis of how SCIP results for programme participants compare to the general campus population. The chapter concludes with a summary of future plans for SCIP, opportunities for collaboration and a set of recommendations for practitioners.
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