A Research Agenda for Service Innovation
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A Research Agenda for Service Innovation

Edited by Faïz Gallouj and Faridah Djellal

This book aims to take account of the major advances made in ‘Service Innovation Studies’ (SIS) and above all to provide an agenda setting out the research priorities in the field. This agenda is established by considering the issue of innovation in services in relation to a number of major contemporary challenges, including environmental issues, social inclusion, economic development, service ecosystems, smart service systems, religion, ageing, public organizations, gender, and ethical and societal issues. Bringing together internationals experts in the field of SIS, the book illustrates the strength and fertility of this research trajectory. It will be of great interest for both services and innovation scholars in economics, management science and public administration.
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Chapter 7: Service innovation: towards a religious trajectory

Camal Gallouj

Abstract

This chapter is devoted to the research perspectives opened up by including consideration of religious dynamics in service innovation. It first discusses the various types of innovation activities that are carried out within religious organizations. Then it focuses on how service companies, especially in banking, tourism and retailing, rely on the religious determinant to develop new products and services and new ways of producing goods and services. Finally, the chapter draws up an agenda for future research in the field of religion related service innovation. This agenda is divided into three research trajectories: (a) a deepening of the existing research paths; (b) a sectoral expansion of the religion related innovation topic, for example in the field of personal and household services or knowledge intensive services; and (c) the inclusion of new theoretical and managerial issues such as the impact of religion on the service relationship and on the process of co-innovation.

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