Handbook on the Sustainable Supply Chain
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Handbook on the Sustainable Supply Chain

Edited by Joseph Sarkis

Supply chain management has long been a feature of industry and commerce but, with increasing demands from consumers, producers are spending more time and money investing in ways to make supply chains more sustainable. This exemplary Handbook provides readers with a comprehensive overview of current research on sustainable supply chain management.
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Chapter 10: The interplay of green marketing and sustainable supply chain management

Jing Dai, Hing Kai Chan, Jia Jia Lim and Fangli Zeng

Abstract

Green marketing and sustainable supply chain management are two emerging topics over the last two decades. Interestingly, the overlap between these two areas is seldom explored despite the close relationship between marketing and supply chain (especially industrial marketing). This chapter aims to provide a brief review on the two areas, and to identify potential studies concerning these two areas. Then, a holistic framework integrating these two topics is recommended.

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