The Emergence of Entrepreneurial Behaviour
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The Emergence of Entrepreneurial Behaviour

Intention, Education and Orientation

Edited by Susana C. Santos, António Caetano, Craig Mitchell, Hans Landström and Alain Fayolle

In recent years entrepreneurship has become one of the most popular fields of research in management studies. As the subject has broadened, increasing attention has been paid to the behavioural aspects of different practices to identify and pursue entrepreneurial opportunities. This timely book analyses three key strands of contemporary research into entrepreneurial behaviour: intention, education and orientation. It offers novel insights that can be applied to foster entrepreneurial activities in different settings.
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Chapter 5: Promoting entrepreneurship in an unfavourable setting: a case study of a university programme in Malaysia

Mohd Rashan Shah Robuan, Inmaculada Jaén and Francisco Liñán


The main objective of this study is to analyse the specificities and difficulties involved in developing entrepreneurship in Malaysia. This is done through a case study of a newly implemented entrepreneurship education programme (EEP) at one public university, offered to multidiscipline and multi-ethnic students in that country. This case study describes the EEP and the characteristics of the participating students. The Theory of Planned Behaviour (TPB) is used as an evaluation framework. Data were gathered through quantitative surveys from the basic (N = 308), intermediate (N = 17) and advanced (N = 19) courses. The results show the initial interest in entrepreneurship, with the Bumiputera ethnic group scoring the lowest. As expected, participants in the elective courses exhibit higher entrepreneurial intention when compared to those taking the compulsory course. The study also highlights the very high barriers to start-up perceived by these students. This chapter is novel in that it assesses the possibility of developing graduate entrepreneurs as a means to comply with the constitutional mandate in Malaysia to improve the situation of Bumiputera.

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