Women Entrepreneurs and the Myth of ‘Underperformance’
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Women Entrepreneurs and the Myth of ‘Underperformance’

A New Look at Women’s Entrepreneurship Research

Edited by Shumaila Yousafzai, Alain Fayolle, Adam Lindgreen, Colette Henry, Saadat Saeed and Shandana Sheikh

Taking a fresh look at how performance is defined by examining the institutional power structures and policies, eminent scholars herein explore ways to overcome constrained performance and encourage women’s entrepreneurial activities through a variety of methodological approaches and geographical contexts.
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Chapter 8: Socially constructed masculine domination: officials’ perception of female entrepreneurs in Kerala, India

Roshni Narendran


Roshni Narendran adopts a social constructionist view to advance the debate on the constrained performance of women entrepreneurs. Narendran highlights the social construction of masculine dominance in entrepreneurship by studying misconceptions and inconsistencies in the perceptions of officials who are responsible for implementing programmes to facilitate female entrepreneurship in Kerala, India. In doing so, Narendran contributes to the discussion on the myth of women entrepreneurs’ underperformance, finding that masculinity overshadows entrepreneurship activity when men are treated better than women. This chapter highlights the constraints that women entrepreneurs in Kerala face in their ecosystem, which widen the gender gap and result in low business performance and low growth of women-led enterprises.

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