A New Look at Women’s Entrepreneurship Research
Edited by Shumaila Yousafzai, Alain Fayolle, Adam Lindgreen, Colette Henry, Saadat Saeed and Shandana Sheikh
Chapter 8: Socially constructed masculine domination: officials’ perception of female entrepreneurs in Kerala, India
Roshni Narendran adopts a social constructionist view to advance the debate on the constrained performance of women entrepreneurs. Narendran highlights the social construction of masculine dominance in entrepreneurship by studying misconceptions and inconsistencies in the perceptions of officials who are responsible for implementing programmes to facilitate female entrepreneurship in Kerala, India. In doing so, Narendran contributes to the discussion on the myth of women entrepreneurs’ underperformance, finding that masculinity overshadows entrepreneurship activity when men are treated better than women. This chapter highlights the constraints that women entrepreneurs in Kerala face in their ecosystem, which widen the gender gap and result in low business performance and low growth of women-led enterprises.
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