Edited by Mathieu Winand and Christos Anagnostopoulos
Chapter 21: China: emerging football nation, emerging governance issues
China has recently embarked upon a process which the country’s leaders hope will result in its male national team winning the World Cup by 2050. Following the initial announcement of this football vision by President Xi Jinping in November 2014, the Chinese government and businesses have subsequently engaged in a broad range of activities designed to realise the country’s goals. These activities have ranged from acquiring football clubs (for example, Italian club Inter Milan) to investing in service organisations (for example, Infront Sports and Media) and securing the rights to major sponsorships (for example, Wanda’s deal with FIFA). The activities have nevertheless resulted in the emergence of several challenges to existing systems of governance both in Chinese football and, more significantly, in football elsewhere in the world. This chapter examines recent developments in Chinese football, and analyses the governance challenges they are posing.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.