Insights from When Things Go Wrong
Edited by Keith Townsend and Mark N.K. Saunders
Chapter 9: Bounce back, firewalls and legal threats: reaching respondents using Internet questionnaires
While the issue of gaining access to survey respondents is often considered in the research methods literature, the focus is usually on gaining cognitive access within a single organisation. In this chapter, based on our own experiences of conducting a UK national survey, we focus on difficulties associated with gaining physical access to respondents holding a particular role in a large number of organisations. Based on the challenges we eventually overcame, we make a number of key recommendations for researchers.
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