Paradigms in Transition from a Global Perspective
Edited by Luciana Lazzeretti and Marilena Vecco
Chapter 5: Knowledge brokerage and creativity in a collaborative online innovation network of fashion makers
In this chapter the authors explore the correlation between knowledge brokerage and creativity in a collaborative online innovation network of fashion makers, named Openwear. The fashion industry has recently benefited from co-design and co-creation practices that are accelerated by online platforms of collaboration. The authors selected two knowledge brokerage characteristics: rotating leadership that measures the degree to which, over time, the members in a team vary in how ‘central’ they are to the team’s communications; and rotating contribution that measures the degree to which, over time, actors in a team vary in how much they transmit knowledge versus receive knowledge. Their findings indicate that there is a strong positive correlation between rotating leadership and creativity as well as between rotating contribution and creativity, confirming the general view that creative work requires innovation and breaking known patterns of thought and behaviour through a continuous rotation in brokerage roles and contributions.
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