Creative Industries and Entrepreneurship
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Creative Industries and Entrepreneurship

Paradigms in Transition from a Global Perspective

Edited by Luciana Lazzeretti and Marilena Vecco

This book investigates the evolving paradigm of creative industries and creative entrepreneurship, and their related economy over time. It explores different stages of the paradigm diffusion in ‘first generation countries’ such as the US, Canada, Australia and Europe, and ‘second generation countries’ in Asia, South America and North Africa in order to identify new trends and their distinctive aspects. By adopting a multidisciplinary approach, the book develops a comprehensive overview of the composite phenomenon of the creative economy and its relationship with entrepreneurship.
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Chapter 5: Knowledge brokerage and creativity in a collaborative online innovation network of fashion makers

Jessica D. Giusti and Fernando G. Alberti

Abstract

In this chapter the authors explore the correlation between knowledge brokerage and creativity in a collaborative online innovation network of fashion makers, named Openwear. The fashion industry has recently benefited from co-design and co-creation practices that are accelerated by online platforms of collaboration. The authors selected two knowledge brokerage characteristics: rotating leadership that measures the degree to which, over time, the members in a team vary in how ‘central’ they are to the team’s communications; and rotating contribution that measures the degree to which, over time, actors in a team vary in how much they transmit knowledge versus receive knowledge. Their findings indicate that there is a strong positive correlation between rotating leadership and creativity as well as between rotating contribution and creativity, confirming the general view that creative work requires innovation and breaking known patterns of thought and behaviour through a continuous rotation in brokerage roles and contributions.

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