Creative Industries and Entrepreneurship
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Creative Industries and Entrepreneurship

Paradigms in Transition from a Global Perspective

Edited by Luciana Lazzeretti and Marilena Vecco

This book investigates the evolving paradigm of creative industries and creative entrepreneurship, and their related economy over time. It explores different stages of the paradigm diffusion in ‘first generation countries’ such as the US, Canada, Australia and Europe, and ‘second generation countries’ in Asia, South America and North Africa in order to identify new trends and their distinctive aspects. By adopting a multidisciplinary approach, the book develops a comprehensive overview of the composite phenomenon of the creative economy and its relationship with entrepreneurship.
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Chapter 11: Chinese creative entrepreneurs in fashion and luxury: an exploratory case study of a concept store in Beijing

Serena Rovai and Nicola Bellini

Abstract

This chapter focuses on the profile of the new generation of Chinese creative entrepreneurs in the fashion and luxury industry and investigates, in an exploratory way, the mix of endogenous factors that support their growth in the specific context of the city of Beijing. Based on a review of the elements characterising the present stage of development of this industry and on the results of interviews of two emerging brands within a concept store hosting them, the authors argue that in the struggle to affirm the positive value of Chinese creativity, this new breed of entrepreneurs is developing a syncretic mix of Chinese, Asian and Western elements rather than proposing a nationalistic rediscovery of Chineseness. A Beijing effect is also visible, giving evidence of the relationship between art and fashion. Finally, their growth and success appears in tune with the government’s domestic and international policy.

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