Handbook of Inclusive Innovation
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Handbook of Inclusive Innovation

The Role of Organizations, Markets and Communities in Social Innovation

Edited by Gerard George, Ted Baker, Paul Tracey and Havovi Joshi

The Handbook of Inclusive and Social Innovation: The Role of Organizations, Markets and Communities offers a comprehensive review of research on inclusive innovation to address systemic and structural issues – the “Grand Challenges” of our time. With 27 contributions from 57 scholars, the Handbook provides frameworks and insights by summarising current research, and highlights emerging practices and scalable solutions. The contributions highlight a call to action and place social impact at the heart of theory and practice. It will be an invaluable resource for academics, practitioners, and policymakers who champion social inclusion and emphasize innovative approaches to addressing sustainable development goals.
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Chapter 20: Frugal innovation and social innovation: linked paths to achieving inclusion sustainably

Yasser Bhatti and Jaideep Prabhu


Amidst growing concern about inequality, there are calls for new ways to innovate to provide for more marginalized and underserved consumers globally. While individually the two concepts of social and frugal innovation have gained much prominence in practice and research, in this chapter the authors theoretically link the two to help increase our understanding of how to better achieve inclusive markets and societies both locally and globally. Social and frugal innovation independently seek to make the process and outcomes of innovation more economically and socially inclusive and sustainable, but together the sum of the two can be greater than the whole and can help us better tackle the problems that underpin Grand Challenges such as the Sustainable Development Goals. Accordingly, in this chapter, the authors discuss why social and frugal innovation are important together; where they find examples of such innovations; what the similarities and differences between the two are; and why a combined approach can solve the Grand Challenges of our time and improve social and economic inclusion sustainably around the world. The authors highlight opportunities for future research based on their model and discuss implications for research and practice. To outline key issues, they discuss substantive, conceptual and empirical concerns in linking frugal and social innovation through inclusion for both economic and social benefit. To capitalize on the potential intersection between social and frugal innovation, the authors invite researchers to advance theoretical and empirical studies and to practitioners and policy makers to harness hybrid models of innovation that can be instrumental in resolving the most pressing Grand Challenges globally.

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