Edited by Felicitas Morhart, Keith Wilcox and Sandor Czellar
The present chapter analyzes the different personal needs that consumers can address through luxury consumption. We propose that luxury consumption may enable consumers to construct and maintain favorable impressions about themselves in terms of efficacy, self-esteem, meaning, continuity, distinctiveness, and belonging. We provide an overview of research on the interplay between these motivations and luxury consumption. We discuss how luxury consumption allows consumers to signal favorable impressions both to themselves and to other people, and when this process may fail. We end with a discussion of new research opportunities.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.