Research Handbook on Luxury Branding
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Research Handbook on Luxury Branding

Edited by Felicitas Morhart, Keith Wilcox and Sandor Czellar

Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
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Chapter 17: Luxury and environmental responsibility

Anat Keinan, Sandrine Crener and Dafna Goor

Abstract

Luxury and environmental responsibility is a fascinating domain to study for several reasons: first, luxury and sustainability are often perceived as incompatible and contradictory. Second, the luxury sector represents an influential and growing industry with increasing economic, social, and cultural significance. Third, the luxury sector spans across a large variety of industries, some of which, such as fashion and apparel, are highly polluting and thus small improvements in production processes can have a vast impact and great contribution to environmental protection efforts. In addition, new consumption trends affecting the luxury industry, such as alternative signals of status, the consumption of experiences, and collaborative consumption, offer interesting research opportunities, investigating how these trends can further promote sustainable and environmentally responsible consumption. Finally, the concept of luxury and our understanding of conspicuous consumption are evolving and need to be revisited – from conspicuous to conscious consumption – these trends are opening new research avenues.

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