CSR and Climate Change Implications for Multinational Enterprises
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CSR and Climate Change Implications for Multinational Enterprises

Edited by John R. McIntyre, Silvester Ivanaj and Vera Ivanaj

Multinational economic actors, particularly corporations, play a defining role in the response to the climate change or warming debate and the emerging scientific consensus. This book describes, explains, and predicts how multinational firms will rise to the multiple challenges posed by global climate issues and the organizational and behavioral various responses of the international corporate community. It focuses on three core research and learning objectives. Firstly, it develops the core idea that multinational enterprises cannot implement meaningful sustainability initiatives without an appropriate governance system and corporate culture. Building on this notion, it addresses the question of environmental sustainability across select industry sectors, such oil and banking. Finally, drawing on a diverse range of contributing experts, it presents select best practices such as the opportunities arising from smart technologies implementation to achieve symbiotic industrial relationships, directed particularly towards the ecological environment of these firms’ transborder operations and global reach.
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Chapter 6: Climate change and strategic social responsibility positioning of multinational enterprises in the finance sector

Manuel Pacheco Coelho

Abstract

The concept of Corporate Social Responsibility (CSR) refers to the adoption of a model of business management in which the companies, being aware of their social commitment of co-responsibility in social and human development, hear, preserve and respect the interests of different parties and stakeholders, incorporating different needs of business planning and operating them through their decisions and activities. CSR is an important way for companies to develop their sense of commitment to society and environmental concerns. It is expected that companies should have self-regulating mechanisms through which their businesses can be monitored and ensure that the law is guaranteed as far as ethical standards and international norms. There are different research proposals for approaching CSR issues. A new relevant research direction distinguishes CSR from mere philanthropy and argues that CSR is one element of a firm’s strategic positioning. Our paper takes this direction and discusses the problem with a simple derivation of the Dorfman–Steiner publicity model. The Portuguese case is used to check the results of the model. Particular attention is given to banking firm motivations and strategies that put environmental sustainability in the first line of preoccupations.

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