CSR and Climate Change Implications for Multinational Enterprises
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CSR and Climate Change Implications for Multinational Enterprises

Edited by John R. McIntyre, Silvester Ivanaj and Vera Ivanaj

Multinational economic actors, particularly corporations, play a defining role in the response to the climate change or warming debate and the emerging scientific consensus. This book describes, explains, and predicts how multinational firms will rise to the multiple challenges posed by global climate issues and the organizational and behavioral various responses of the international corporate community. It focuses on three core research and learning objectives. Firstly, it develops the core idea that multinational enterprises cannot implement meaningful sustainability initiatives without an appropriate governance system and corporate culture. Building on this notion, it addresses the question of environmental sustainability across select industry sectors, such oil and banking. Finally, drawing on a diverse range of contributing experts, it presents select best practices such as the opportunities arising from smart technologies implementation to achieve symbiotic industrial relationships, directed particularly towards the ecological environment of these firms’ transborder operations and global reach.
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Chapter 7: Evaluating perceived CSR image in Brazil and Portugal in the food and drug retail industry

Ana Brochado, William Saung Woo Kang and Fernando Oliveira-Brochado

Abstract

This study sought to test whether consumers’ perceptions of the corporate social responsibility (CSR) image of companies that have been recognised as benchmarks in the implementation of CSR strategies might differ from these consumers’ perceptions of the CSR image of companies that have not achieved the same recognition. The mapped stakeholders were customers, shareholders, supervising boards, employees and society as a whole, as proposed by Pérez and del Bosque (2013). The present study also included government, competitors and suppliers as significant stakeholders. The food and retail sectors in Portugal and Brazil were the targets of this study. Only one company in each of these two countries was certified by the 2013 Dow Jones Sustainability Indices. The results reveal that differences in perceptions are only statistically significant in Brazil. The findings indicate that achieving a CSR certification by itself might not ensure a stronger perceived CSR image among consumers.

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