Tourist Behaviour
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Tourist Behaviour

The Essential Companion

Edited by Philip L. Pearce

Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home.
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Chapter 2: Dreaming and longing

Philip L. Pearce


The desire to travel, to be in new places and meet other kinds of people, buttressed by a desire to refresh and reconnect with close family represents a spectrum of motives, personal ambitions and life goals. This chapter reviews ideas from the world of literature to help frame tourism studies and then develops the concept of identity as a link to tourism work. A thorough explanation of the travel career pattern model is a feature of the chapter and the advantages of a comprehensive system for assessing and contemplating motivation are illustrated in studies of Chinese tourists and the experience going home to a familiar place from one’s past. Continuing interest in motives and desires does not rely on a deficit approach and instead stresses forward-looking goals – the teleological push – studied in means–ends analysis and positive psychology. This chapter reviews the highlights of this journey as well as assessing contemporary models and tactics to explore people’s dreams and longing to be on holiday.

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