Tourist Behaviour
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Tourist Behaviour

The Essential Companion

Edited by Philip L. Pearce

Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home.
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Chapter 3: Deciding and choosing

Anja Hergesell, Larry Dwyer and Deborah Edwards

Abstract

Decisions occur throughout the travel and holiday process and there have been models built to understand the selections and choices tourists can make. Some of the choices which have to be made include what kind of accommodation, which attractions to visit, companions, budget and expenditure, the destination, trip duration, meals, shopping purchases, routes and forms of transportation. Recent work has distinguished between rational choice models and decision models involving the interplay of multiple influential variables and the contrasting styles of fast thinking and decisions built on the use of heuristics.

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