Tourist Behaviour
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Tourist Behaviour

The Essential Companion

Edited by Philip L. Pearce

Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home.
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Chapter 8: Consuming food and drinks

C. Michael Hall


Food tourism and wine tourism can be understood by appreciating the degree of specialisation in the presentation of these services and experiences and the special interests tourists may have for enjoying these holiday times. Some phases which help characterise the way individuals may be classified and understood for consuming food and drinks include patterns of eating at home (pre-travel) and eating out (pre-travel), tactics for consuming food at the destination and special food and wine experiences. The concepts of risk and involvement are key ways to help understand this aspect of holiday consumption. The chapter uses a case study of Chinese wine tourists and their interests to illustrate key market changes and developments in the area.

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