Tourist Behaviour
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Tourist Behaviour

The Essential Companion

Edited by Philip L. Pearce

Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home.
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Chapter 10: Browsing and shopping

Antonia Correia and Metin Kozak


The pre-purchasing phase involves different kinds of browsing while the purchasing models of shopping behaviour consider both rational and more intuitive impulsive styles of making choices. This literature is built on the distinction between systematic processing model and those dependent on heuristics. Motivation, personal factors, emotions, enjoyment and involvement are all considered as determinants of tourists’ enthusiasm for shopping which is cast as behaviour occurring in multiple forms across the landscape of holiday taking.

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