The Essential Companion
Edited by Philip L. Pearce
The pre-purchasing phase involves different kinds of browsing while the purchasing models of shopping behaviour consider both rational and more intuitive impulsive styles of making choices. This literature is built on the distinction between systematic processing model and those dependent on heuristics. Motivation, personal factors, emotions, enjoyment and involvement are all considered as determinants of tourists’ enthusiasm for shopping which is cast as behaviour occurring in multiple forms across the landscape of holiday taking.
You are not authenticated to view the full text of this chapter or article.
Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.
Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.
Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.