Edited by Gustavo Ghidini, Hanns Ullrich and Peter Drahos
Chapter 7: Geographies of taste, fashion, tradition and place
Geographical indications (GIs) are, by their very definition and name, concerned with the contribution of place to the unique quality and identity of goods. In this context, and in the way in which GIs are largely understood and critiqued, place operates with a specific and somewhat distinguished function, and, in this way, assumes an authoring function in the creation of identity and value. This concept of place is necessarily and inextricably bound to, and yet paradoxically elusive of, territories. Operating in a digital environment for design, production and distribution, fashion presents an intriguing insight into the relationship between the physical product and digital ‘use’. This chapter reviews the difficulties and opportunities presented by the concept of place in the international market for fashion, together with expressions of identity in relation to fashion, through the interaction between place and non-agricultural geographical indications. Keywords Geographical indications (GIs), non-agricultural products, fashion, traditional knowledge, cultural identity, cultural misappropriation, ownership of GI, concept of imitation and place
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