Kritika: Essays on Intellectual Property
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Kritika: Essays on Intellectual Property

Volume 2

Edited by Gustavo Ghidini, Hanns Ullrich and Peter Drahos

The fields of intellectual property have broadened and deepened in so many ways, and at such pace, that there is a tendency for academic commentators to focus on the next new thing, or to react immediately to judicial developments, rather than to reflect more deeply on the greater themes of the discipline. Kritika: Essays on Intellectual Property is a series of books designed to fulfil this role by creating a forum for essays that take a critical, long-term approach to the field of intellectual property. Volume 2 covers issues such as inter alia the current limits of knowledge and approaches to intellectual property, a functional account of intellectual property rights, China’s approach to innovation and intellectual property, the emergence of multi-layered IP-protection for designed objects, and the trajectory of increased protection for intellectual property.
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Chapter 7: Geographies of taste, fashion, tradition and place

Johanna Gibson


Geographical indications (GIs) are, by their very definition and name, concerned with the contribution of place to the unique quality and identity of goods. In this context, and in the way in which GIs are largely understood and critiqued, place operates with a specific and somewhat distinguished function, and, in this way, assumes an authoring function in the creation of identity and value. This concept of place is necessarily and inextricably bound to, and yet paradoxically elusive of, territories. Operating in a digital environment for design, production and distribution, fashion presents an intriguing insight into the relationship between the physical product and digital ‘use’. This chapter reviews the difficulties and opportunities presented by the concept of place in the international market for fashion, together with expressions of identity in relation to fashion, through the interaction between place and non-agricultural geographical indications. Keywords Geographical indications (GIs), non-agricultural products, fashion, traditional knowledge, cultural identity, cultural misappropriation, ownership of GI, concept of imitation and place

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