A Research Agenda for Tourism Geographies
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A Research Agenda for Tourism Geographies

Edited by Dieter K. Müller

In recent years, tourism geographies have developed into a vibrant field of research at the intersection of geography and tourism studies. The book presents a unique collection of individual research agendas aiming to inspire the pursuit of new avenues of research. Although there have been arguments to apply post-disciplinary perspectives within tourism research, this book highlights the interest and potential of tourism geographers to contribute to a geographical tradition and influence the future content of geography as a discipline.
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Chapter 16: Engage! A research agenda for Big Data in tourism geography

Michael Bauder


Big Data have beentrending in research among different disciplines, at least since 2015, even though there is no commonly agreed definition of what Big Data actually are. Most recent works suggest distinguishing Big Data and Small Data by the characteristics of exhaustive data sets versus sampled data sets and whetherthe data are slow (created at one or several points in time) or quick (created continuously). While Big Data offer unparalleled insights and new forms of knowledge creation, they often go with neo-positivist positions, neglecting theoretical approaches and considering data as objective and uninfluenced. Challenging these positions and developing theorybased, data-driven tourism geographies areseen in this chapteras important elements of a research agenda for Big Data in tourism geography in order for tourism geography scholars to make progress in terms of Big Data research.

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