Handbook of Research Methods on Creativity
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Handbook of Research Methods on Creativity

Edited by Viktor Dörfler and Marc Stierand

This Handbook offers an insightful journey through the landscape of research methods used to study the phenomenon of creativity. Offering a methodological panorama for the global community of creativity researchers, contributors provide markers and waypoints to better orient scholars and encourage reflection on how one might produce exceptional research on the burgeoning field of creativity.
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Chapter 23: Verbal protocol analysis as a tool to understand the creative process

Paul T. Sowden, Andrew Pringle and Matthew Peacock

Abstract

This chapter discusses the usefulness of analysing verbal protocols created by asking research participants to ‘think aloud’ while performing given tasks for understanding the creative process. The authors argue that the method can be used in practically any real-world creative situation.

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