Research Handbook of Investing in the Triple Bottom Line
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Research Handbook of Investing in the Triple Bottom Line

Finance, Society and the Environment

Edited by Sabri Boubaker, Douglas Cumming and Duc K. Nguyen

The triple bottom line is an accounting framework with social, environmental and financial factors. This Handbook examines the nexus between these areas by scrutinising aspects of socially responsible investment, finance and sustainable development, corporate socially responsible banking firms, the stock returns of sustainable firms, green bonds and sustainable financial instruments.
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chapter 20: Socio-psychological motives of socially responsible investors

Julia M. Puaschunder


In the light of the current growth of Financial Social Responsibility, and to complement classic finance theories, this chapter explores the potential socio-psychological SRI motives of socially conscientious investors. As a first step towards a unified Financial Social Responsibility approach, a preliminary SRI framework will be presented to delineate the potential circumstances under which SRI is likely to occur and by which financial social conduct could be triggered. The theoretical framework will introduce social and psychological factors contributing to financial social conscientiousness. Being knowledgeable about SRI motives has manifold advantages. Overall, describing SRI helps in resolving societal losses imbued in the novelty, complexity and ambiguity of Financial Social Responsibility. Evaluating up-to-date research on financial social consideration will increase the effectiveness of Financial Social Responsibility and allow promoting SRI to the finance community.

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