Edited by Russell W. Belk, Giana M. Eckhardt and Fleura Bardhi
This conceptual chapter develops an important but previously ignored object value-object history value-as it pertains to consumer-to-consumer sharing activities. The authors establish a theoretical framework that explicates the antecedents, consequences, and moderators of the focal construct in the sharing process. they integrate concepts and findings from semiotics, consumer culture theory, and consumer psychology research, and create a big-tent theory that will not only account for extant findings in related literature such as possession attachment, but also make testable predictions and suggest practical implications in new consumer phenomena such as peer-to-peer sharing. The theory of object history value provides unique explanatory power for both the supply side and the demand side of the sharing economy. The proposed framework offers a springboard for future research to investigate questions such as how sharing platforms can encourage owners of sharable possessions to join, and when consumers decide to share or rent instead of buying.
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