Handbook of the Sharing Economy
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Handbook of the Sharing Economy

Edited by Russell W. Belk, Giana M. Eckhardt and Fleura Bardhi

With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.
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Chapter 16: The hybrid nature of online facilitated offline sharing

Konstanty Strzyczkowski

Abstract

This chapter presents the essential features of Facebook group Uwaga! _mieciarka jedzie, which is focused on gathering and sharing information about free resources and redistribution of shunned or superfluous items. First, it aims to examine the group’s mode of conduct through the lens of classical anthropology concepts concerning rules governing the gift exchanges. Second, it sketches out how value is created within the group and, by doing so, explains the group’s success. The end result is an indication of the hybrid nature of the actions undertaken by group members, based on cooperation on one hand, and vigorous competition on the other. As it turns out, the group is driven by a blend of different logics, including self-interest, reciprocity, sustainability, as well as the intrinsically fun nature of this digitally enabled hunt for free stuff.

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