A Research Agenda for Creative Tourism
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A Research Agenda for Creative Tourism

Edited by Nancy Duxbury and Greg Richards

Original and thought-provoking, this book investigates how creative experiences, interactions, and place-specific dynamics and contexts combine to give shape to the expanding field of creative tourism across the globe. Exploring the evolution of research in this field, the authors investigate pathways for future research that advance conceptual questions and pragmatic issues.
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Chapter 2: Nurturing the creative tourist in Malaysia

Siow-Kian Tan and Siow-Hooi Tan


This chapter aims to identify the possible routes that could be used to encourage creative tourists, particularly at heritage sites. It is based on in-depth interviews and observations conducted in George Town and Melaka, Malaysia’s World Heritage Sites, between March 2015 and May 2017. A total of 20 documents, including interview transcripts, field-notes, and textual documents were analyzed and used to discuss how different stakeholders or local communities could play roles in nurturing creative tourists. Applying the concepts of sense of place and action-oriented knowledge to these findings, possible alternatives for different stakeholders to nurture creative tourists are identified. The authors also articulate the challenges faced by these stakeholders and suggest future research for bridging the literature gaps encountered.

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