A Research Agenda for Creative Tourism
Show Less

A Research Agenda for Creative Tourism

Edited by Nancy Duxbury and Greg Richards

Original and thought-provoking, this book investigates how creative experiences, interactions, and place-specific dynamics and contexts combine to give shape to the expanding field of creative tourism across the globe. Exploring the evolution of research in this field, the authors investigate pathways for future research that advance conceptual questions and pragmatic issues.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 7: Coffee tourism as creative tourism: implications from Gangneung’s experiences

U-Seok Seo


This chapter discusses the diverse relationships between creativity and coffee tourism in Gangneung, South Korea. Considering coffee tourism as one kind of food and drink tourism, this chapter reviews how previous research has related food and drink tourism with creativity and then outlines how the rise of coffee tourism has been possible in a small city such as Gangneung and how the city’s use of creativity contributed to this achievement. Gangneung’s coffee tourism provides creative tourism opportunities to acquire knowledge about different methods of making coffee and to participate in a variety of coffee-related DIY experiences. In addition, creative spaces are made in cafés, which function as cultural spaces. Coffee tourism now plays a pivotal role in fostering favourable circumstances for culture-based urban regeneration through attracting taste-oriented visitors and enhancing place image. Suggestions for further research on creative tourism in general as well as with respect to food and drink tourism are given. The author suggests a more differentiated understanding of creative tourism is needed to understand a variety of creative tourism developments (such as the ‘snack culture’ type), the creative convergence evident in Gangneung’s experiences is occurring in a great variety of ways and needs to be studied more thoroughly, and the role of media and celebrities in promoting creative tourism could be a significant topic for future research.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.

Further information

or login to access all content.