A Research Agenda for Creative Tourism
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A Research Agenda for Creative Tourism

Edited by Nancy Duxbury and Greg Richards

Original and thought-provoking, this book investigates how creative experiences, interactions, and place-specific dynamics and contexts combine to give shape to the expanding field of creative tourism across the globe. Exploring the evolution of research in this field, the authors investigate pathways for future research that advance conceptual questions and pragmatic issues.
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Chapter 9: Creative tourism in Santa Fe, New Mexico

Brent Hanifl


This chapter provides an overview of the development of a major creative tourism initiative in Santa Fe, New Mexico, United States. It discusses research undertaken to identify the economic value of ‘creative tourism’ activity in Santa Fe; to assess the scope, nature, and extent of creative tourism activities in Santa Fe; to evaluate the characteristics of a thriving arts and culture sector to support creative tourism activities; and to identify and assess the economic value of creative tourism activities in Santa Fe.

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