A Research Agenda for Cultural Economics
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A Research Agenda for Cultural Economics

Edited by Samuel Cameron

A Research Agenda for Cultural Economics explores the degree of progress and future directions for the field. An international range of contributors examine thoroughly matters of data quality, statistical methodology and the challenge of new developments in technology. This book is ideal for both emerging researchers in cultural economics and experienced practitioners. It is also relevant to workers in other fields such as cultural policy, public policy, media studies and digital economics.
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Chapter 4: Flexible digital supply behavior

Christian Peukert


This chapter examines the literature on the supply of cultural goods from a variety of perspectives. It focuses on the economic implications of digital technologies and atempts to integrate work on the economics and management of user-generated content that has mainly been published outside the narrow field of cultural economics. It highlights that business models are important for the creation of cultural content, and underlines the need for more research into the (perhaps unintended) effects of advertising-funded culture. Original research is introduced on artificial intelligence (AI) systems, which are clearly still in their infancy. Technology can now be creative without (much) input from humans. Laying out some fundamental economics of AI in the cultural context, it is argued that there is great potential for AI to substantially impact the supply of cultural products and welfare, but the chapter also underlines important challenges regarding the incentive compatibility and industrial structure of cultural markets.

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