Edited by Samuel Cameron
Chapter 4: Flexible digital supply behavior
This chapter examines the literature on the supply of cultural goods from a variety of perspectives. It focuses on the economic implications of digital technologies and atempts to integrate work on the economics and management of user-generated content that has mainly been published outside the narrow field of cultural economics. It highlights that business models are important for the creation of cultural content, and underlines the need for more research into the (perhaps unintended) effects of advertising-funded culture. Original research is introduced on artificial intelligence (AI) systems, which are clearly still in their infancy. Technology can now be creative without (much) input from humans. Laying out some fundamental economics of AI in the cultural context, it is argued that there is great potential for AI to substantially impact the supply of cultural products and welfare, but the chapter also underlines important challenges regarding the incentive compatibility and industrial structure of cultural markets.
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