A Research Agenda for Cultural Economics
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A Research Agenda for Cultural Economics

Edited by Samuel Cameron

A Research Agenda for Cultural Economics explores the degree of progress and future directions for the field. An international range of contributors examine thoroughly matters of data quality, statistical methodology and the challenge of new developments in technology. This book is ideal for both emerging researchers in cultural economics and experienced practitioners. It is also relevant to workers in other fields such as cultural policy, public policy, media studies and digital economics.
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Chapter 7: Global trade in cultural tourism services

Marta Zieba


The future of the global trade system faces more risk and uncertainty than at any time since it was created after World War II. The World Trade Organization (WTO) has not completed a new round of global trade liberalization in two decades. If multilateralism is in crisis, this will also have consequences on further developments in international cultural tourism. This chapter critically reviews the definition of ‘cultural tourism’ and examines the empirical literature on its determinants and impacts. This is done with reference to efficiency, price and income, along with education, as variables that can be located in the mainstream neoclassical approach. Income effects are mixed and education has the problem that it may be conflated with other preference-changing effects that are difficult to proxy in other variables. The need for better data and more comprehensive models that take account of social effects and uncertainty in a more behavioural way is emphasized.

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