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How to Get Published in the Best Marketing Journals
Edited by David W. Stewart and Daniel M. Ladik
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.
Monograph Book
- Published in print:
- 08 Nov 2019
- ISBN:
- 9781788113694
- eISBN:
- 9781788113700
- Pages:
- c 256
Show Summary Details
- How to Get Published in the Best Marketing Journals
- Copyright
- Contents
- Figures and tables
- Biographies of editors and contributors
- Preface
- Acknowledgments
- Introduction to section I
- Chapter 1: The contribution continuum revisited
- Chapter 2: Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process
- Chapter 3: Publishing ethics: managing for success
- Introduction to section II
- Chapter 4: On the positioning of research papers in the marketing discipline
- Chapter 5: How to publish consumer research based on experiments in the top marketing journals
- Chapter 6: From academic research to marketing practice: Exploring the marketing science value chain
- Chapter 7: A Framework for Conceptual Contributions in Marketing
- Chapter 8: Publishing marketing strategy papers in scholarly journals
- Chapter 9: So, you want to write policy-relevant articles?
- Chapter 10: Publishing in international marketing: challenges, opportunities, and guideposts
- Chapter 11: Sample design for research in marketing
- Introduction to section III
- Chapter 12: The role and impact of reviewers on the marketing discipline
- Chapter 13: How papers get better before they get published
- Chapter 14: The service-dominant logic journey: from conceptualization to publication
- Introduction to section IV
- Chapter 15: Academic publishing in marketing: best and worst practices
- Chapter 16: Responding to reviewers: lessons from 17 years of editor experience at Duke University
- Index
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Biographies of editors and contributors
Monograph Chapter
- Published:
- 8 November 2019
- Category:
- Monograph Chapter
- Pages:
- ix–xix (11 total)
Collection:
Business 2019
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- How to Get Published in the Best Marketing Journals
- Copyright
- Contents
- Figures and tables
- Biographies of editors and contributors
- Preface
- Acknowledgments
- Introduction to section I
- Chapter 1: The contribution continuum revisited
- Chapter 2: Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization Through the Review Process
- Chapter 3: Publishing ethics: managing for success
- Introduction to section II
- Chapter 4: On the positioning of research papers in the marketing discipline
- Chapter 5: How to publish consumer research based on experiments in the top marketing journals
- Chapter 6: From academic research to marketing practice: Exploring the marketing science value chain
- Chapter 7: A Framework for Conceptual Contributions in Marketing
- Chapter 8: Publishing marketing strategy papers in scholarly journals
- Chapter 9: So, you want to write policy-relevant articles?
- Chapter 10: Publishing in international marketing: challenges, opportunities, and guideposts
- Chapter 11: Sample design for research in marketing
- Introduction to section III
- Chapter 12: The role and impact of reviewers on the marketing discipline
- Chapter 13: How papers get better before they get published
- Chapter 14: The service-dominant logic journey: from conceptualization to publication
- Introduction to section IV
- Chapter 15: Academic publishing in marketing: best and worst practices
- Chapter 16: Responding to reviewers: lessons from 17 years of editor experience at Duke University
- Index