How to Get Published in the Best Marketing Journals
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How to Get Published in the Best Marketing Journals

Edited by David W. Stewart and Daniel M. Ladik

This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.
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Introduction to section III


A critical element in the publication process is the review procedure, in which individuals who have expertise in the subject matter addressed by a paper are asked to provide comments and suggestions for improvement. While some journals do ask reviewers for a recommendation about whether to publish, invite revision, or reject a paper, such a recommendation is not the primary task of the reviewer. Rather, the reviewer’s objective is to make the paper better by offering constructive comments about conceptual development, methodology, logic, conclusions, implications and exposition. Whether a paper is eventually published in a particular journal or not, the insights of reviewers are a powerful tool for improving papers. Even when a paper is rejected by one journal, reviews offer a means for improving the paper before submission to another journal. Authors of rejected papers would be well advised to make revisions in response to reviewers’ comments before sending a paper to another journal because there is a good chance at least one of the reviewers of the original submission will be selected by the new journal.

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