Edited by David W. Stewart and Daniel M. Ladik
Introduction to section IV
For the reader who has come this far in this book, it should be obvious that the publication process is hard work, filled with opportunities for learning and for frustration, and requiring a willingness to persist and constructively respond to criticism. It is a creative exercise that is rarely characterized by a smooth, linear route from idea to publication. The final section of this book includes two chapters designed to provide a summary of the process and advice from numerous current and former editors of leading journals in marketing. It is advice offered in the spirit of improving scholarship in the marketing discipline, developing the next generation of marketing scholars, and making the publication process more transparent and more fun.
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