How to Get Published in the Best Marketing Journals
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How to Get Published in the Best Marketing Journals

Edited by David W. Stewart and Daniel M. Ladik

This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals.
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Introduction to section IV

Abstract

For the reader who has come this far in this book, it should be obvious that the publication process is hard work, filled with opportunities for learning and for frustration, and requiring a willingness to persist and constructively respond to criticism. It is a creative exercise that is rarely characterized by a smooth, linear route from idea to publication. The final section of this book includes two chapters designed to provide a summary of the process and advice from numerous current and former editors of leading journals in marketing. It is advice offered in the spirit of improving scholarship in the marketing discipline, developing the next generation of marketing scholars, and making the publication process more transparent and more fun.

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