Socially Responsible International Business
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Socially Responsible International Business

Critical Issues and the Way Forward

Edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee and Constantinos N. Leonidou

Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies.
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Chapter 4: Institutional drivers of stakeholder engagement and legitimacy of Chinese MNEs

Peter S. Hofman, Lei Li, Sunny Li Sun and Yanxue Sun

Abstract

Chinese multinational enterprises (MNEs) have adopted aggressive internationalization strategies in recent years. Despite their impressive success, Chinese MNEs have encountered serious and prolonged legitimating challenges of East-meets-West. This study draws upon the stakeholder view and institutional theory to examine the linkages between stakeholder engagement and the organizational legitimacy of Chinese MNEs in Western countries. We submit that home-host country institutional distances (regulatory, cognitive and normative) underscore stakeholder engagement deficiencies of and local distrust toward Chinese MNEs which in turn are detrimental to their establishment of organizational legitimacy in Western host countries. By distinguishing between sub-national and national legitimacy, we reveal the differential effects of some intervening remedies such as isomorphism and stakeholder negotiation adopted by the Chinese MNEs.

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