Socially Responsible International Business
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Socially Responsible International Business

Critical Issues and the Way Forward

Edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee and Constantinos N. Leonidou

Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies.
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Chapter 12: Toward a more comprehensive CSR scorecard development for multinational enterprises

Ayse Ozturk

Abstract

The debate on how multinational enterprises (MNEs) affect the economy, society, and environment has been growing. Host country governments are searching for ways to measure the impacts of MNEs. Accordingly, MNEs are seeking ways to validate their value contribution in host markets. However, it is not straightforward for businesses to delineate and communicate their impacts. Similarly, it is not a simple task for host market governments to evaluate the impacts of MNEs. Thus, there is a need to develop a comprehensive CSR scorecard template from the perspective of the host markets. This study represents a call to this gap by developing an MNE local impacts scorecard that can integrate and present impacts created by MNEs in host economies. The proposed scorecard helps companies to efficiently allocate resources and communicate with the public and institutions. Likewise, host governments and other stakeholders can also monitor the impacts of MNEs in their markets.

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