Socially Responsible International Business
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Socially Responsible International Business

Critical Issues and the Way Forward

Edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee and Constantinos N. Leonidou

Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies.
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Chapter 15: MNE-NGO global partnerships as a form of CSR strategy: how well are they working?

Elizabeth A. Napier

Abstract

This research investigates the antecedents and motivations for multinational enterprises (MNEs) to enter into partnerships with non-governmental organizations (NGOs). We suggest a research agenda toward a theory of MNE-NGO stakeholder signaling as a form of corporate social responsibility (CSR). These partnerships signal to stakeholders the ethicality of company intentions to be environmentally and socially responsible. An examination of international business literature and MNE-NGO partnership cases is integrated to present a conceptual model to identify key antecedents and expected outcomes (i.e. reputational gains, enhanced credibility, market legitimacy, and message longevity).

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