Critical Issues and the Way Forward
Edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee and Constantinos N. Leonidou
Chapter 15: MNE-NGO global partnerships as a form of CSR strategy: how well are they working?
This research investigates the antecedents and motivations for multinational enterprises (MNEs) to enter into partnerships with non-governmental organizations (NGOs). We suggest a research agenda toward a theory of MNE-NGO stakeholder signaling as a form of corporate social responsibility (CSR). These partnerships signal to stakeholders the ethicality of company intentions to be environmentally and socially responsible. An examination of international business literature and MNE-NGO partnership cases is integrated to present a conceptual model to identify key antecedents and expected outcomes (i.e. reputational gains, enhanced credibility, market legitimacy, and message longevity).
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