Socially Responsible International Business
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Socially Responsible International Business

Critical Issues and the Way Forward

Edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee and Constantinos N. Leonidou

Acting in a socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This book will contribute new ideas, contemporary knowledge, and original research to the area of socially-responsible international business, and offers challenging directions for future research. Topic covered range from global environmental influences on acting in a socially-responsible way; foreign buyer reactions to responsible business and international market targeting to development of socially-responsible international business strategies.
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Chapter 17: Antecedents, moderators, and consequences of political CSR in the context of MNEs

Daniel Korschun and Hoori Rafieian

Abstract

The way that CSR is practiced by companies worldwide is evolving. A surprising change has been an increase in CSR programs that hit a political nerve among stakeholders. Current theory is limited in its ability to inform theorists on when a company might engage in such political CSR, and also how downstream consequences might develop. In this chapter, we identify three key dimensions of political CSR (i.e., investment, assertiveness, and international scope of engagement). We also provide a framework which identifies the values alignment of a political issue and the materiality of the political issue as antecedents, and explains political CSR’s consequences in terms of company performance and public policy. Finally, the framework notes situational contingencies at the macro-, meso-, and micro-levels.

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