Services, Experiences and Innovation
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Services, Experiences and Innovation

Integrating and Extending Research

Edited by Ada Scupola and Lars Fuglsang

Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research.
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Chapter 11: Motivators and inhibitors of e-Residency adoption for globale-entrepreneurship

Linda Uljala and Ada Scupola


One of the recent technological innovations influencing entrepreneurial practices in the global sphere is Estonian e-Residency. E-residency is an example of a service where the boundaries between the hardware (the product enabling the service) and the service itself become very blurred, thus giving rise to what has been called in the literature ‘service encapsulation’. Given its newness, this study investigates the motivators and inhibitors of Estonian e-Residency adoption for global e-entrepreneurship. The theory of diffusion of innovations is applied to conduct a qualitative investigation from the e-entrepreneur’s perspective. Findings show that a number of factors characterize the e-Residency adoption process and that such a process might be more complicated than what is expected at first glance.

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