Services, Experiences and Innovation
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Services, Experiences and Innovation

Integrating and Extending Research

Edited by Ada Scupola and Lars Fuglsang

Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research.
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Chapter 12: Services and experiences from space: Satellite-enabled services and manufacturer–operator interdependencies and hybrid products as enablers of growth

Chloe A. Billing and John R. Bryson


There is an ever greater reliance by societies on satellites. Satellite-enabled services are used in a variety of sectors, including agriculture, energy, and TV broadcasting and play an important role in creating and/or facilitating service experiences. This chapter explores the structure of the UK space industry, highlighting the interdependencies between manufacturing and service functions and the emergence of hybrid products and production processes. The satellite industry consists of three sub-sectors in the UK: the manufacture of satellites; operation of satellites; and providers of satellite-enabled services. The differences and interrelationships between these three linked sub-sectors are identified and explored with a focus on identifying innovation processes. The chapter highlights the importance of exploring the interdependencies between manufacturing and service functions and suggests that research should shift the focus of attention away from manufacturing or services to a focus on understanding the creation of value through the provision and consumption of service-enabled experiences.

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