Services, Experiences and Innovation
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Services, Experiences and Innovation

Integrating and Extending Research

Edited by Ada Scupola and Lars Fuglsang

Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field investigating this topic has also emerged. This book aims to develop an integrated approach to the field of experience and services through innovation by showing that it is necessary to take several factors into account. As such, it makes a substantial and compelling contribution to the interdependencies between innovation, services and experience research.
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Chapter 18: The Korean online game wave – development within the experience economy

Patrik Ström and Mirko Ernkvist


The chapter studies the development and internationalization of the Korean online game industry. This industry has become an important part of the cultural and creative industry in Asia, and has had particular success in Korea. The interconnectedness across the service industry, but also to the production of goods is vital to understanding the overall development. The relation to service innovation in business models is instrumental in the creation of firm competitive advantage. The study shows how the specific industry framework and its national support in Korea facilitated the transcultural circulation and geographical development within the industry. It demonstrates the complexity that exists when firms, often characterized as online service providers, enter the international market.

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