A Research Agenda for Event Management
Show Less

A Research Agenda for Event Management

Edited by John Armbrecht, Erik Lundberg and Tommy D. Andersson

This book explores and expands upon the core topics in the current academic debate within event management research. Emerging areas and innovative methodologies are organised into three themes: Events in Society, Event Consumers, and the Event Organization.
Buy Book in Print
Show Summary Details
You do not have access to this content

Chapter 8: Managing extraordinary event experiences: Understanding consumer immersion

Lena Mossberg

Abstract

Sometimes consumers are immersed in the event experience – they are deeply involved and lose track of time and space. The purpose of this research agenda is to explore five emergent themes related to consumer immersion. The first theme is on consumer roles and immersion. The second theme is the immersion process as it varies based on a consumer’s earlier experiences. The third theme focuses on immersion intensity as it varies during any given event. The fourth theme involves narrative transportation. Viewers can become immersed (narratively transported) into an alternative reality when they for example watch a game from a distance. Finally, the fifth theme is immersion and liminality. The contrast between the ordinary and the non-ordinary seems sometimes to be limited, as many enthusiasts never really leave the ordinary behind as they live for their main interests.

You are not authenticated to view the full text of this chapter or article.

Elgaronline requires a subscription or purchase to access the full text of books or journals. Please login through your library system or with your personal username and password on the homepage.

Non-subscribers can freely search the site, view abstracts/ extracts and download selected front matter and introductory chapters for personal use.

Your library may not have purchased all subject areas. If you are authenticated and think you should have access to this title, please contact your librarian.


Further information

or login to access all content.