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Handbook of Research on Customer Engagement
Edited by Linda D. Hollebeek and David E. Sprott
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
Handbook
- Published in print:
- 11 Nov 2019
- ISBN:
- 9781788114882
- eISBN:
- 9781788114899
- Pages:
- c 544
Show Summary Details
- Handbook of Research on Customer Engagement
- Copyright
- Contents
- Contributors
- Introduction to the Handbook of Research on Customer Engagement
- Part I: Customer Engagement and Marketing Practice
- Chapter 1: Engagement-to-value (E2V): an empirical case study
- Chapter 2: Boosting customer engagement through gamification: a customer engagement marketing approach
- Chapter 3: Applying design thinking to innovate, validate, and implement new digital services
- Chapter 4: Online reviews as customers’ dialogues with and about brands
- Chapter 5: Engagement and technology as key enablers for a circular economy
- Part II: Customer Engagement Conceptualization and Conceptual Relationships
- Chapter 6: How in-store retail and service atmosphere create customer engagement
- Chapter 7: Customer engagement: the role of gamification
- Chapter 8: Giving or receiving in social media: can content marketing simultaneously drive productive and consumptive engagement?
- Chapter 9: Story-based consumer engagement: a conceptual framework
- Chapter 10: Personality-based consumer engagement styles: conceptualization, research propositions and implications
- Chapter 11: Practices, engagement, and service systems as a holistic perspective on technological actors
- Part III: Customer Engagement and Organizational Performance
- Chapter 12: Review of engagement drivers for an instrument to measure customer engagement marketing strategy
- Chapter 13: Positively and negatively valenced customer engagement: the constructs and their organizational consequences
- Chapter 14: Customer engagement and organizational performance: a service-dominant logic perspective
- Chapter 15: Leveraging user-generated content: a visual case analysis of Contiki’s brand co-creation campaign
- Chapter 16: A web site engagement measurement for digital marketers
- Chapter 17: Temporality of customer engagement in service innovation: a theoretical model
- Part IV: Customer Engagement and Networked Environments
- Chapter 18: The impact of customer engagement behaviors and majority/minority information on the use of online reviews
- Chapter 19: Sharing uncertainty across organizations: service capital and customer engagement for realizing nonownership value
- Chapter 20: Connections and interactions: an engagement perspective on customer networks
- Chapter 21: The role of consumer engagement in recovering online service failures: an application of service-dominant logic
- Chapter 22: Conceptualizing health consumer engagement: an extended framework of resource integration, co-creation and engagement
- Index
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Chapter 1: Engagement-to-value (E2V): an empirical case study
Debbie Isobel Keeling, Ko de Ruyter and David Cox
Handbook Chapter
- Published:
- 11 November 2019
- Category:
- Handbook Chapter
- Pages:
- 20–34 (15 total)
Collection:
Business 2019
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- Handbook of Research on Customer Engagement
- Copyright
- Contents
- Contributors
- Introduction to the Handbook of Research on Customer Engagement
- Part I: Customer Engagement and Marketing Practice
- Chapter 1: Engagement-to-value (E2V): an empirical case study
- Chapter 2: Boosting customer engagement through gamification: a customer engagement marketing approach
- Chapter 3: Applying design thinking to innovate, validate, and implement new digital services
- Chapter 4: Online reviews as customers’ dialogues with and about brands
- Chapter 5: Engagement and technology as key enablers for a circular economy
- Part II: Customer Engagement Conceptualization and Conceptual Relationships
- Chapter 6: How in-store retail and service atmosphere create customer engagement
- Chapter 7: Customer engagement: the role of gamification
- Chapter 8: Giving or receiving in social media: can content marketing simultaneously drive productive and consumptive engagement?
- Chapter 9: Story-based consumer engagement: a conceptual framework
- Chapter 10: Personality-based consumer engagement styles: conceptualization, research propositions and implications
- Chapter 11: Practices, engagement, and service systems as a holistic perspective on technological actors
- Part III: Customer Engagement and Organizational Performance
- Chapter 12: Review of engagement drivers for an instrument to measure customer engagement marketing strategy
- Chapter 13: Positively and negatively valenced customer engagement: the constructs and their organizational consequences
- Chapter 14: Customer engagement and organizational performance: a service-dominant logic perspective
- Chapter 15: Leveraging user-generated content: a visual case analysis of Contiki’s brand co-creation campaign
- Chapter 16: A web site engagement measurement for digital marketers
- Chapter 17: Temporality of customer engagement in service innovation: a theoretical model
- Part IV: Customer Engagement and Networked Environments
- Chapter 18: The impact of customer engagement behaviors and majority/minority information on the use of online reviews
- Chapter 19: Sharing uncertainty across organizations: service capital and customer engagement for realizing nonownership value
- Chapter 20: Connections and interactions: an engagement perspective on customer networks
- Chapter 21: The role of consumer engagement in recovering online service failures: an application of service-dominant logic
- Chapter 22: Conceptualizing health consumer engagement: an extended framework of resource integration, co-creation and engagement
- Index