Annals of Entrepreneurship Education and Pedagogy – 2018
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Annals of Entrepreneurship Education and Pedagogy – 2018

Edited by Charles H. Matthews and Eric W. Liguori

The third volume of the Annals of Entrepreneurship Education and Pedagogy critically examines past practices, current thinking, and future insights into the ever-expanding world of Entrepreneurship education. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this compendium covers a broad range of scholarly, practical, and thoughtful perspectives on a compelling range of entrepreneurship education issues.
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Chapter 5: Visualizing entrepreneurship – using pictures as ways to see and talk about entrepreneurship in educational settings

Katarina Ellborg

Abstract

There is no common way to implement entrepreneurship education in higher education, and a lack of research underpinning how it practically can be done. An increasing number of students undergo entrepreneurship education, and several studies highlight a need to develop new pedagogical methods. This paper examines how visual research methods can contribute as didactic tools in entrepreneurship education. A visual-based exercise, conducted with 394 students from different disciplines, is presented and analysed, showing that images create interactive and reflective ways to see and talk about entrepreneurship, thus making students’ perceptions visible and helping educators to better student-customize their education.

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