Annals of Entrepreneurship Education and Pedagogy – 2018
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Annals of Entrepreneurship Education and Pedagogy – 2018

Edited by Charles H. Matthews and Eric W. Liguori

The third volume of the Annals of Entrepreneurship Education and Pedagogy critically examines past practices, current thinking, and future insights into the ever-expanding world of Entrepreneurship education. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this compendium covers a broad range of scholarly, practical, and thoughtful perspectives on a compelling range of entrepreneurship education issues.
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Chapter 6: Cross-cultural entrepreneurship education: localization amidst globalization

Cesar Bandera, Aurélien Eminet, Katia Passerini and Kevin Pon

Abstract

Just as entrepreneurship practice and policy are tailored to regional culture, so should entrepreneurship education.  But how is the instructor to assess the impact of culture on students’ entrepreneurial disposition, and account for it pedagogically?  We adopt the Moore-Bygrave staged model of entrepreneurship to represent student disposition, and measure the effect of culture using semantic scoring of student mind maps.  With this process, we observe differences in disposition between students in French and United States universities, and between colleges within a university.  The model then guides the instructor on how to compensate pedagogically for culturally-driven deficiencies in students’ entrepreneurial disposition.

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