Edited by Charles H. Matthews and Eric W. Liguori
Chapter 7: The business plan: reports of its death have been greatly exaggerated
In corners of academe today one can hear “the business plan is dead,” but is it? This chapter seeks to shine a light on where and when business plans remain not only alive, but central to the achievement of entrepreneurship dreams. To give away the conclusion in advance, those places represent the vast majority of startup situations - among the vast majority of investors, the vast majority of bankers, and the vast majority of professionals. The chapter concludes with some observations on how business plans and feasibility analyses fit into contemporary entrepreneurship pedagogy.
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