Edited by Charles H. Matthews and Eric W. Liguori
Chapter 18: Have a classmate tell your story
A good storyteller can motivate and inspire others. Stories can help entrepreneurs have a connection with stakeholders, including investors. This award-winning experiential exercise, Have a Classmate Tell Your Story, teaches students how others sometimes interpret, remember and share stories an entrepreneur shares. In the exercise, students share crafted personal stories, listen to a peer recount what was shared, and then hear class feedback on what seems compelling and memorable about the story. This insight can then be used by each student to develop entrepreneurial stories for pitching purposes.
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