Annals of Entrepreneurship Education and Pedagogy – 2018
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Annals of Entrepreneurship Education and Pedagogy – 2018

Edited by Charles H. Matthews and Eric W. Liguori

The third volume of the Annals of Entrepreneurship Education and Pedagogy critically examines past practices, current thinking, and future insights into the ever-expanding world of Entrepreneurship education. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this compendium covers a broad range of scholarly, practical, and thoughtful perspectives on a compelling range of entrepreneurship education issues.
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Chapter 19: Venture execution: the missing curriculum puzzle piece

Birton J. Cowden

Abstract

Venture execution is thought to be an outside the classroom activity, but this perceptive has created a gap between entrepreneurship curriculum and new venture starts. This chapter explains how to incorporate venture execution into the entrepreneurship curriculum, and the benefit of doing so. 

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